Not all social media is equal but Facebook can still be a powerful tool to grow your brand and your business if you use it well. If you don’t use it well, it is like making a bad first impression and can be very tough to undo. Here are the top 5 things to avoid doing on Facebook:

  1. Don’t post your business offers and events on someone else’s page without their permission. You should either post these items on your own page or privately ask people if it is ok to post the information on their pages first. You can also ask people to share the information for you. But don’t abuse this and ask people constantly. Do it selectively.
  2. Make sure you separate your personal and business lives on Facebook with separate pages. This can be an area of “blurred lines” as a solopreneur or small business owner because you are your brand and people are buying into you. It is important to make sure you put out helpful content that shows your expertise and builds credibility on your business page and save the opinions and photos of your kids/pets for your personal page. But also keep in mind that it can hurt your business to be polarizing with your comments/opinions on Facebook even on your personal page.
  3. Don’t use Facebook solely to post your latest event or promotion on multiple pages and never use Facebook for anything else. Social media is about being social. Let people get to know you. Comment on people’s posts. Help other people promote what they have going on by sharing their information. Join groups and communities and ENGAGE.
  4. Don’t message people on Facebook for business purposes and assume they will get the message and respond in a timely manner. If you need an immediate response, email people directly or call them. Not everyone is on Facebook regularly and some people only use it for personal use.
  5. Make sure you re-read and edit your posts. Posting an item that contains incorrect grammar and spelling makes you look very unprofessional.