Social Media can be a valuable tool for non profits for engagement, fundraising, awareness and recruitment of volunteers and board members. With so many events and worthwhile causes out there how can you ensure yours will stand out? Here are 5 tips:
1. Use compelling photos or short videos to promote your cause. These can demonstrate the mission of your organization or you could show last year’s event to generate buzz about why this is not to be missed. A short viral video can be very effective as well as we saw with the Batman video last year for Make a Wish.
2. Create a hashtag for the event at least 2 months prior and encourage others to use it leading up to the event, the day of the event and afterwards.
3. Change up your message. This is probably my biggest pet peeve. I see people post the same text with a link to the event on 6-10 Facebook pages, LinkedIn etc. You need to be creative. Take some time to come up with different posts so that people won’t feel bombarded with the same message and simply tune it out.
4. Use Instagram. I just recently joined Instagram (I know, I’m late to the game!) but I can already see the benefit in showing a behind-the-scenes look through photos. These photos can be of planning meetings, raffle prizes, event décor, venue shots, set up, and more.
5. Make an ask that is NOT for money. Create a list of core people in your network and ask them to help disseminate and promote the event information to their own networks.
What tips do you have that you can share? Please comment below.
As always, feel free to connect with me on Twitter at @AreYouNetworked and at my website purposefulnetworking.com.
Are you Networking with Purpose? 